Introducing FreshPrep — a meal kit brand dedicated to making healthy eating both easy and affordable. This project centered on building a brand identity from the ground up, aiming for a look and feel that’s clever, approachable, youthful, fun, and appetizing. The brand embraces playful illustrations while also using bold photography to make a strong visual statement.

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The goal was to develop a distinctive brand identity that stood out from their competitors, followed by an advertising asset and an email marketing campaign. The project was built from the ground up using Adobe Illustrator, Photoshop, and Figma as the primary tools.

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The social ad was created in Photoshop and Illustrator while the welcome email campaign was created through Figma. FreshPrep was finalized with a retro and whimsical look, with accent greens to accentuate freshness.​

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The prototype can be previewed here.