Poison Dart Pale Ale is a bold and playful beer brand I developed during my second year in the Specialized Print Design class. The visuals and branding elements were crafted using Adobe Illustrator and Photoshop.

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With this project, I aimed to create a brand that would grab the attention of a younger, creative, and adventurous audience. I wanted to design something that felt a little rebellious—something fun, edgy, and just a bit taboo. The goal was to craft a beverage identity that challenges conventional tastes while still being irresistibly appealing.

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Poison Dart Pale Ale is designed to refresh in the most dangerously delicious way—one sip, and you’re hooked.